Investing time in research can deliver real benefits to your business. Many successful companies, such as those producing consumer goods or mass-market items, invest in research and development or R&D. Different business industries with science and engineering processes like agriculture, food and beverage, manufacturing, healthcare and pharmaceuticals, computer software, semiconductor, information and communication technology, construction, robotics, aerospace, aviation, and energy have high R&D expenditure because it is critical to product innovation and to improving services.
R&D also helps secure a vantage point over competitors. Finding out how to make things happen and what could differentiate them from others that offer similar products and services can raise the company’s market value. Certainly, having relevant knowledge in achieving a good commercial image through sound business strategies like investing in R&D can boost its profitability.
From day one the Trade Association has continued to champion R&D initiatives and projects, enabling the association to maintain strong ties to the academic world and built long lasting connections with major players in the sector who remain as committed to maintaining the health and sustainability of the data centre sector.
Through continued collaboration with strategic partners and DCA members; the Trade Association has successfully help to secure well needed R&D funding for a number of EU Commission projects over the past 8 years such as PEDCA, EURECA and the DEW COOL project which is a collaboration between Europe and China. The DCA has also supported dozens more EU commission R&D projects including OPERA, SLALOM and the ICT Footprint project to name but a few.